Saturday and Sunday, September 29th and 30th, 2018
Location: Syracuse, NY
Pending 12 CA CEU’s Category 2 CEP #1441
Kealy Severson, Mindset
Identifying and overcoming poverty mentality and negative thinking traps.
Jimmy Yen, Practice Management
Time: 9am to 5pm
One hour lunch
First 10 people who register will receive a 1-hour Skype, Messenger, or phone consult with Jimmy!
All registrants will receive Jimmy’s Stats Excel Calculator and webinar on how to utilize it
We work so hard so that we can pursue our passion of helping people. We build clinics to provide a safe space for
sufferers to receive healing from the power of Traditional Chinese Medicine. We put blood, sweat, and tears into our
clinics in hopes that it can provide for our families. However, for many of us that doesn’t become reality.
For many of us the reality is, our clinics create the stress on our lives and our families. Running, and building a business
is no easy feat, especially if your passion is not in business. So we decide to hire a coach or buy a marketing program to
help teach us on how to get more new patients. We utilize these new marketing strategies which help us increase our gross revenue (aka collections) and we are able to outgrow our clinics and then move into a bigger space and hire more team members.
Sounds great, right? At the end of the day, at the end of the month, we look at our personal savings account and the
reality is we barely have any $$$ in our savings account. In fact, we start noticing that we are taking home less money
than before. Instead of gaining financial freedom, we now have a new stress. The stress of running a busy practice and
not taking home enough money for our families to live the life that we want. Which creates more stress than freedom,
it feels like we are back at square one, except now we have a bigger overhead, bigger team, more people who are
depending on us.
At the end of the day, personal wealth is all that matters, Personal wealth is what puts food on the table, a roof over
my family, and it allows me to provide a comfortable and enjoyable life for my family. By implementing key systems
into your practice you can:
1. decrease wasteful spending
2. help your team and yourself become more efficient, and work less
3. increase the $$ you take home to your family
4. have money saved for expansion & growth
5. have money to live the life your family deserves
6. have the freedom of Choice when you want to work and if you want to work
Come learn the systems I use, in my 2 clinics, that helped me NET 6 figures annually and build a net worth of 7 figures.
GOALS AND OBJECTIVES
We’re going to teach you how to Create your own automated systems from when the patient walks into your
clinic to becoming a lifelong patient, which includes:
1. Converting leads into new patients = Phone Answering System
2. Converting New patients into Life long patients = New Patient on-boarding System
3. Building a superstar team so that you can Own your business instead of just owning a job = Hiring
4. Helping you prevent your patients from falling out of care = Retention Systems
5. Creating Care Plans for your patients regardless of what disorder they are coming in for = Care Plan
6. Communicating Care Plans to your patients = Care Plan Conversion Systems
7. Increasing Efficiency in your office so that you can expand and work less hours = Office Flow Systems
8. Growing and automating your practice via stats = Objective Growth Systems
Upgrade your Mindset to Upgrade your Practice to Upgrade your Life
(Disclaimer: realistically we won’t be able to dive into all the intricacies of every item above; however, you will get an
overview with actionable steps on how to create all of the systems above. The systems that we will dive into more
deeply will be the ones the attendees choose. Bottom line, regardless of where you are in practice, I’m not going to
leave you hanging. So bring your questions)
Happy Hour BONUS after hours available ONLY to those who attend the live seminar: One hour Mastermind talk! Q&A AND for those who fill out the stats calculator ahead of time, Jimmy will go over their individual stats and instantly diagnose the “holes” in their clinics that need to be filled.
Sunday: Cherina Sparks, Essential of Marketing Management: The One Day Boot Camp
Approved for 7 NCCAOM PDA’s.
Time: 9am to 12pm; 12:30pm to 3:30pm
30 minute lunch – please plan accordingly
Why you need to be a successful, highly profitable and busy acupuncturist
How to actually explain Chinese Medicine & Acupuncture to people, doctors, patients, everyone
How to explain how we help fix western diseases in non-TCM terms
How to market to your current patients inside your clinic to get them to: STAY LONGER, BRING IN REFERRALS, REVIEW YOU ONLINE
How to recall your dropouts & one-and-done patients
How to market outside your clinic in your community – Screenings inside & OUT!
Intro to online marketing and ads
Clinic Marketing Materials to make you money
Additional 1/2 hour of content that is available ONLY to live attendees – Marketing specifically to Crossfitters and athletes for sports acupuncture
Overnight discounted rooms available at the venue, the Embassy Suites, Carrier Circle, East Syracuse, NY:
Use code CM6 when booking your room on-line with the link below:
Discounted rooms are limited, available on a first come first serve basis
MUST BOOK YOUR ROOM BY SEPTEMBER 7TH!
Refunds: There are no refunds. A credit towards a future CMTW seminar will be given.
Cherina Sparks, MA R. Ac considers herself a professional student, always learning and finding ways to do things better. She attended her first Practice Management seminar in 2004, and it changed her life and her career. In addition to practicing in Canada for almost 10 years, she has a Master’s Degree in English & Communications, a diploma in Small Business Management, a certificate in Nutrition, and studied Acupuncture at the International Academy of Traditional Chinese Medicine. She has been a student, trainer, and now mentor for practice management over the last 12 years, having trained hundreds of health professionals how to market and build and organize their practices. In addition to the above, Cherina manages busy multidisciplinary clinics in both Western and Eastern Canada.
Cherina is a contributor to Chinese Medicine That Works, having participated in podcasts and seminars. Her knowledge on practice management is vast, and there is no shortage of information – including tips and tricks of the trade – in her seminars.
About Jimmy Yen: