Original record date: March 2019
Length: 2 hours and 40 minutes
NCCAOM PDAs: 3 PDAs
*Worksheet and quiz can be found on the same page as the video. To access the video, log in to your account and follow the directions at the top of the screen
Get your marketing organized! In this webinar, Cherina Sparks covers how to set up and implement your marketing calendar for the year. This includes utilizing different types of marketing for different parts of the year.
Understanding, setting up, and implementing a marketing calendar helps reduce both stress and time, while also being aware of what types of marketing work and when.
When you are more organized and plan your marketing, you save A LOT of time and your marketing is much more effective!
Cherina Sparks, MA R. Ac considers herself a professional student, always learning and finding ways to do things better. She attended her first Practice Management seminar in 2004, and it changed her life and her career. In addition to practicing in Canada for almost 10 years, she has a Master’s Degree in English & Communications, a diploma in Small Business Management, a certificate in Nutrition, and studied Acupuncture at the International Academy of Traditional Chinese Medicine. She has been a student, trainer, and now mentor for practice management over the last 12 years, having trained hundreds of health professionals how to market and build and organize their practices. In addition to the above, Cherina manages busy multidisciplinary clinics in both Western and Eastern Canada.
Cherina is a contributor to Chinese Medicine That Works, having participated in podcasts and seminars. Her knowledge on practice management is vast, and there is no shortage of information – including tips and tricks of the trade – in her seminars.